Pastry chefs Miro Uskokovic of Gramercy Tavern and Hallie Meyer of Caffe Panna chat about how they use social media to drive sales, build buzz and grow community all around the love of desserts. Miro uses his social to promote specials and engage with a new generation of dessert lovers, bringing Gramercy Tavern into the digital space, while translating that virtual community into in person events at his Sweets & Sips parties. Hallie on the other hand used social to drive excitement around her ice cream pop ups leading up to the brick and mortar shop she runs now. Her menu changes daily and Instagram is where New Yorkers can find what flavors are being scooped at any time!

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