The EU has been using trade policy to export its standards on competition policy, environmental protection and human rights among other policy areas, which has famously become known as ‘The Brussels Effect’. But this could eventually get in the way of trade deal negotiations. For example, the EU-Mercosur Trade Agreement is bogged down by Amazon deforestation concerns since 2019.  But can the EU afford to prolong the trade deal negotiations with Latin America countries, given Latin America’s increasingly important role in global economics, from the reconfiguration of the global supply chains to being a key component for critical raw materials, which is a strategic emerging consumer’s market and an indispensable natural resource for the planet? In this episode of The Sound of Economics, Giuseppe Porcaro invites Alan Beattie, Alicia García-Herrero and David Kleimann to discuss the state of play of EU-LATAM trade relations and how the EU should proceed to showcase its commitment to trade openness and economic engagement.