Starbucks recent #RaceTogether initiative sparked a considerable backlash when it launched. Yet, when Starbucks communications chief Corey DuBrowa revealed the initiative at our San Francisco Innovation Summit in February, it struck a much more positive note. Holmes Report editors Aarti Shah and Arun Sudhaman discuss the fallout and PR lessons.
Starbucks recent #RaceTogether initiative sparked a considerable backlash when it launched. Yet, when Starbucks communications chief Corey DuBrowa
summit-starbucks-indeed.com-tackle-building-advocacy-from-within">revealed the initiative at our San Francisco Innovation Summit in February, it struck a much more positive note. Holmes Report editors Aarti Shah and Arun Sudhaman discuss the fallout and PR lessons.