Kendra Scott founded her eponymous jewelry line in 2002, and opened her first retail store in the height of the recession, in 2008, in Austin, Texas. She’d bootstrapped the company, balancing the books with credit card debt. She tells her story to host Christine Lagorio-Chafkin–including how she built a parent-friendly company culture, and a focus on developing relationships with her customers, using something she calls “The Sister Rule.” Today, Kendra Scott has more than 130 retail stores across the United States, and her philanthropic work has given more than $50 million to charities that benefit women and children. She’s also the author of a memoir, Born to Shine, which came out in 2022.