There is no magic bullet, there's a missing bullet. In this episode, Jim Karrh, PhD, joins John Livesay as they discuss the science of customer connections and how you manage the messaging you send out. Jim dives into the importance of consistency in order to build trust with your customer and promote loyalty. If you're going to recommend something to somebody, be sure to give the specifics of why you think they would like it. Jim and John share their thoughts on the importance of storytelling and the habits you need to remain consistent and develop trustworthiness. Get an inside look at how you can manage your message and Jim’s approach to coaching his clients to be intentional.