Many people say they need a good idea before they can sit down to write their book. But rather than trying to pick one good idea, generating multiple ideas that you can iterate, test, and work on is much more helpful. You could test them by writing short stories, blog posts, articles, or even creating other types of content. Then you can use all of this real-world information to decide if it's something that your ideal audience is interested in and if it's also something that you want to write about at length.This week, I caught up with a creativity expert. Her name is Robin Landa. She is the author of The New Art of Ideas. She's also a distinguished professor who has written and lectured on creativity for years.In this episode, we discuss:

• the Three G Method
• mentoring aspiring non-fiction writers 
• practical advice for non-fiction writers 
• her specific and impressive writing routine

Resources:

Robin's website

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