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The ROI of Design

Podcast |: Motley Fool Money
Publisher |: The Motley Fool
Media Type |: audio
Podknife tags |: Business,; Business News,; Interview,; Investing,; On The Radio,; Stock Market
Categories Via RSS |: Business,; Investing
Publication Date |: Dec 11, 2022
Episode Duration |: 00:28:08

Great design can reward a company’s shareholders, but “good enough” doesn’t do much. Mauro Porcini is the Chief Design Officer of PepsiCo and the author of “The Human Side of Innovation: The Power of People in Love with People.” Ricky Mulvey caught up with Porcini to discuss: - Why investors should watch companies with great design thinkers - The strategy behind limited-edition releases - How wearables could change what we eat and drink Companies mentioned: PEP, MMM, AAPL Host: Ricky Mulvey Guest: Mauro Porcini Engineer: Tim Sparks Learn more about your ad choices. Visit megaphone.fm/adchoices

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