The Rise Of The Fractional CMO -- Emma Westley // Fractional CMO & Content Strategy Consultant
Publisher |
I Hear Everything
Media Type |
audio
Categories Via RSS |
Business
Careers
Marketing
Publication Date |
Nov 23, 2023
Episode Duration |
00:16:49

Emma Westley, Fractional CMO and Content Strategy Consultant at immerj, talks about why fractional CMO positions seem to be catching on. Startups are often operating on limited resources and can’t usually afford a full-time CMO. This has given rise to the role of fractional CMO where a company can get the expertise of a CMO for a fraction of the cost and adjust the level of support based on their changing needs. Today, Emma discusses the rise of the fractional CMO. Show Notes

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Emma Westley, Fractional CMO and Content Strategy Consultant at immerj, discusses the rise of the fractional CMO.

Emma Westley, Fractional CMO and Content Strategy Consultant at immerj, talks about why fractional CMO positions seem to be catching on. Startups are often operating on limited resources and can’t usually afford a full-time CMO. This has given rise to the role of fractional CMO where a company can get the expertise of a CMO for a fraction of the cost and adjust the level of support based on their changing needs. Today, Emma discusses the rise of the fractional CMO. Show Notes

Connect With: 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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