The Rise Of Linear Streaming & What It Means
Podcast |
MarTech Podcast // Marketing + Technology = Business Growth
Publisher |
I Hear Everything
Media Type |
audio
Podknife tags |
Business, 
Careers, 
Interview, 
Management & Marketing, 
Personal Journals, 
Technology
Categories Via RSS |
Business, 
Careers, 
Marketing
Publication Date |
Oct 08, 2024
Episode Duration |
00:14:34

Associate Vice President of North America at Lemma, Angelina Marmorato, from Lemma, a leading omnichannel Supply-Side Platform (SSP), delves into the rise of linear streaming and its implications. She discusses how Lemma's privacy-first approach and dynamic creative solutions cater to diverse audiences through CTV and OTT channels, ensuring relevant content placement. With a focus on streamlining supply deals and maximizing relevancy without relying on user-based data, Lemma empowers publishers with unprecedented control over their inventory lifecycle. Show Notes

Connect With: 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Angelina Marmorato, Associate Vice President of North America at Lemma, delves into the rise of linear streaming and its implications for the industry.

Associate Vice President of North America at Lemma, Angelina Marmorato, from Lemma, a leading omnichannel Supply-Side Platform (SSP), delves into the rise of linear streaming and its implications. She discusses how Lemma's privacy-first approach and dynamic creative solutions cater to diverse audiences through CTV and OTT channels, ensuring relevant content placement. With a focus on streamlining supply deals and maximizing relevancy without relying on user-based data, Lemma empowers publishers with unprecedented control over their inventory lifecycle. Show Notes

Connect With: 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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