The Responsibility a Creator Has to Do Right by Their Audience
Podcast |
The Future Belongs to Creators
Publisher |
ConvertKit
Media Type |
audio
Podknife tags |
Business, 
Entrepreneurship, 
Interview, 
Management & Marketing
Categories Via RSS |
Arts, 
Business, 
Marketing
Publication Date |
Mar 17, 2021
Episode Duration |
00:36:36

Chances are, you began creating for yourself. Your work was a labor of love and touched people as a result. But now that you’ve got an audience who tunes in daily or checks your feed every few hours, who are you creating for? And how must your mindset shift now that people are looking to you for advice and inspiration? 

In this episode, Charli, Haley, and Miguel dive into the responsibilities we have as creators and how taking responsibility for past slip-ups can help your audience trust you.

“As a consumer of content and also as a creator, you have to be mentally prepared for, not just what you’re receiving, but how your work is received. You need to iterate on that, learn from it when possible, and then use that to get better at what you do. You’re not always going to do the perfect thing.” ~ Miguel Pou

Main takeaways

  • Every creator with an audience has a responsibility to their audience. The bare minimum responsibility is to do no harm. However, the audience also has a responsibility to do their research rather than trusting the word of one online influencer. 
  • Owning your mistakes after-the-fact will boost trust between yourself and your audience. And reminding your audience that you don’t know everything will make them more likely to listen.
  • When you endorse others or let others use your platform to share their voice, you’re essentially co-signing their platform and inadvertently telling your audience that you share the same message. That’s why it’s beneficial to provide a counterpoint if you don’t agree with everything someone says rather than choosing to stay silent. In this instance, it’s your responsibility to be an advocate for your audience. 

Connect with our hosts

Links

Got a story to tell on The Future Belongs to Creators podcast?

We'd love to have you on the show to talk about successes or failures you've experienced on your creator journey. Submit your story here!

Start building your audience for free

With ConvertKit landing pages, you can build a beautiful page for your project in just a few minutes. Choose colors, add photos, build a custom opt-in form, and add your copy. All without writing any code! Check out landingpages.new to get started.

Stay in touch

In this episode, Charli, Haley, and Miguel dive into the responsibilities we have as creators and how taking responsibility for past slip-ups can help your audience trust you.

Chances are, you began creating for yourself. Your work was a labor of love and touched people as a result. But now that you’ve got an audience who tunes in daily or checks your feed every few hours, who are you creating for? And how must your mindset shift now that people are looking to you for advice and inspiration? 

In this episode, Charli, Haley, and Miguel dive into the responsibilities we have as creators and how taking responsibility for past slip-ups can help your audience trust you.

“As a consumer of content and also as a creator, you have to be mentally prepared for, not just what you’re receiving, but how your work is received. You need to iterate on that, learn from it when possible, and then use that to get better at what you do. You’re not always going to do the perfect thing.” ~ Miguel Pou

Main takeaways

  • Every creator with an audience has a responsibility to their audience. The bare minimum responsibility is to do no harm. However, the audience also has a responsibility to do their research rather than trusting the word of one online influencer. 
  • Owning your mistakes after-the-fact will boost trust between yourself and your audience. And reminding your audience that you don’t know everything will make them more likely to listen.
  • When you endorse others or let others use your platform to share their voice, you’re essentially co-signing their platform and inadvertently telling your audience that you share the same message. That’s why it’s beneficial to provide a counterpoint if you don’t agree with everything someone says rather than choosing to stay silent. In this instance, it’s your responsibility to be an advocate for your audience. 

Connect with our hosts

Links

Got a story to tell on The Future Belongs to Creators podcast?

We'd love to have you on the show to talk about successes or failures you've experienced on your creator journey. Submit your story here!

Start building your audience for free

With ConvertKit landing pages, you can build a beautiful page for your project in just a few minutes. Choose colors, add photos, build a custom opt-in form, and add your copy. All without writing any code! Check out landingpages.new to get started.

Stay in touch

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