Marketing Secrets Exposed
You're waiting in line, ready to checkout, and you find yourself surrounded by candy bars, mindless magazines and knick-knacks...what do you do?
Well, based on marketing data, you will more than likely grab one of those cheap items and throw it in your basket.
This week is all about the mind games marketers and retailers play on you to get you to buy stuff you weren't planning on buying.
Topics include:
Why social media marketers give away free pdf's, cheatsheets and ebooks
The real reason McDonald's is putting ordering kiosks in their restaurants
How yogurt stores trick you into buying more
Why stores like Ulta and Marshall's are having you walk through those lines filled with knick knacks before you get to the register
Why BOGO is not the deal you think it is
- And more...
I also want to include this link to a great article in Hubspot about Marketing and Psychology.
Like always, you can watch the video of this podcast here or listen to any of the previous 130+ podcasts here.
You can also download my free mini-guide on 7 Phrases you need to know to immediately bring more fulfillment to your life...and...
...Or...you can now buy my book, "Surrounded by Idiots"
Marketing Secrets Exposed
You're waiting in line, ready to checkout, and you find yourself surrounded by candy bars, mindless magazines and knick-knacks...what do you do?
Well, based on marketing data, you will more than likely grab one of those cheap items and throw it in your basket.
This week is all about the mind games marketers and retailers play on you to get you to buy stuff you weren't planning on buying.
Topics include:
*
Why social media marketers give away free pdf's, cheatsheets and ebooks
*
The real reason McDonald's is putting ordering kiosks in their restaurants
*
How yogurt stores trick you into buying more
*
Why stores like Ulta and Marshall's are having you walk through those lines filled with knick knacks before you get to the register
*
Why BOGO is not the deal you think it is
- And more...
I also want to include
this link to a great article in Hubspot about Marketing and Psychology.
Like always, you can watch the video of this podcast
here or listen to any of the previous 130+ podcasts
here.
You can also
download my free mini-guide on 7 Phrases you need to know to immediately bring more fulfillment to your life...and...
...Or...
you can now buy my book, "Surrounded by Idiots"