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The Realities of Starting a Second YouTube Channel from Scratch
Podcast |
The Future Belongs to Creators
Publisher |
ConvertKit
Media Type |
audio
Podknife tags |
Business, 
Entrepreneurship, 
Interview, 
Management & Marketing
Categories Via RSS |
Arts, 
Business, 
Marketing
Publication Date |
Oct 27, 2021
Episode Duration |
00:31:03

In the early days of YouTube, popular creators often started second channels: one channel for main content and the other for vlogs. While that trend has since faded away, second channels are still an important content stream for major influencers and niche creators alike. But how do you know when to establish a second channel? Could you create a playlist that achieves the same thing? How do you cross-promote with two YouTube channels fighting for the same attention? 

As a veteran YouTuber, Charli launched a second channel earlier this year for podcast-related content. She made the move after realizing that podcast episodes and clips on her main channel drew fewer views and less engagement than her regular videos. Additionally, her podcast audience felt different from her main channel followers, so it seemed like the right path to take.

In this episode, Charli, Haley, and Miguel discuss best practices for launching a second channel, the risk and reward of decentralizing your content, and when channel No. 2 should stay a pipe dream.

“I wouldn’t recommend people even start thinking about this unless their content is very different, like a completely different niche, or they have over 100,000 subscribers already. I think under that, you’re better to put all your fuel into one place to fan the flames and keep the fire going.” ~ @charliprangley

Main takeaways 

  • [03:53] When you post videos that are different from your normal content, the algorithm works against you. Rather than simply creating playlists for viewers and segmenting your content that way, creating a new YouTube channel can solve an algorithm headache. 
  • [09:42] When it comes to cross-promotion, don’t be afraid to explicitly ask your audience to support your second channel and be transparent about what their support means to you.
  • [10:16] While your second channel may have fewer subscribers, the people that do subscribe will be the people most interested in that type of content, so you’ll likely see increased engagement and promising viewership analytics. 
  • [27:03] Sometimes it works to decentralize your content and let your audience find you in whichever medium they prefer. 

Connect with our hosts

Links

Got a story to tell on The Future Belongs to Creators podcast?

We'd love to have you on the show to talk about successes or failures you've experienced on your creator journey. Submit your story here!

Start building your audience for free

With ConvertKit landing pages, you can build a beautiful page for your project in just a few minutes. Choose colors, add photos, build a custom opt-in form, and add your copy. All without writing any code! Check out landingpages.new to get started.

Stay in touch

In the early days of YouTube, popular creators often started second channels: one channel for main content and the other for vlogs. While that trend has since faded away, second channels are still an important content stream for major influencers and niche creators alike. But how do you know when to establish a second channel?

In the early days of YouTube, popular creators often started second channels: one channel for main content and the other for vlogs. While that trend has since faded away, second channels are still an important content stream for major influencers and niche creators alike. But how do you know when to establish a second channel? Could you create a playlist that achieves the same thing? How do you cross-promote with two YouTube channels fighting for the same attention? 

As a veteran YouTuber, Charli launched a second channel earlier this year for podcast-related content. She made the move after realizing that podcast episodes and clips on her main channel drew fewer views and less engagement than her regular videos. Additionally, her podcast audience felt different from her main channel followers, so it seemed like the right path to take.

In this episode, Charli, Haley, and Miguel discuss best practices for launching a second channel, the risk and reward of decentralizing your content, and when channel No. 2 should stay a pipe dream.

“I wouldn’t recommend people even start thinking about this unless their content is very different, like a completely different niche, or they have over 100,000 subscribers already. I think under that, you’re better to put all your fuel into one place to fan the flames and keep the fire going.” ~ @charliprangley

Main takeaways 

  • [03:53] When you post videos that are different from your normal content, the algorithm works against you. Rather than simply creating playlists for viewers and segmenting your content that way, creating a new YouTube channel can solve an algorithm headache. 
  • [09:42] When it comes to cross-promotion, don’t be afraid to explicitly ask your audience to support your second channel and be transparent about what their support means to you.
  • [10:16] While your second channel may have fewer subscribers, the people that do subscribe will be the people most interested in that type of content, so you’ll likely see increased engagement and promising viewership analytics. 
  • [27:03] Sometimes it works to decentralize your content and let your audience find you in whichever medium they prefer. 

Connect with our hosts

Links

Got a story to tell on The Future Belongs to Creators podcast?

We'd love to have you on the show to talk about successes or failures you've experienced on your creator journey. Submit your story here!

Start building your audience for free

With ConvertKit landing pages, you can build a beautiful page for your project in just a few minutes. Choose colors, add photos, build a custom opt-in form, and add your copy. All without writing any code! Check out landingpages.new to get started.

Stay in touch

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