Podknife - The Price Is Not Always Right by The So What from BCG

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The Price Is Not Always Right

Podcast |: The So What from BCG
Publisher |: Boston Consulting Group (BCG)
Media Type |: audio
Podknife tags |: Business,; Interview,; Society & Culture,; Technology,; The Future
Categories Via RSS |: Business,; Management,; Technology
Publication Date |: Oct 11, 2023
Episode Duration |: 00:18:46

A price is an expression of value and part of a conversation with customers. Jean-Manuel Izaret, BCG’s global leader of pricing, discusses the importance of designing a pricing strategy that creates value for customers and companies alike. Businesses must know when to leave money on the table and be careful to avoid prices so high they actually hamper sales. Jean-Manuel highlights seven pricing games companies should consider playing and other lessons to build pricing strategy from his new book, Game Changer.

Learn More:

https://on.bcg.com/3RT5A8Z

This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

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