Humans can hear 20 to 100 times faster than we can see. And that has a stronger impact on us than we might expect. One study by North, Hargreaves, and McKendrick, entitled The influence of in-store music on wine selections appeared in the Journal of Applied Psychology and found that people shopping for wine in a store playing German music were more likely to buy German wine. When the store played French music, the purchasing preference shifted to French wine.

What is the sound of your brand? Get help with your sonic branding or your voice marketing (including podcasts and smart speakers). Book a call with Emily Binder at emilybinder.com/call

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