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Submit ReviewHumans can hear 20 to 100 times faster than we can see. And that has a stronger impact on us than we might expect. One study by North, Hargreaves, and McKendrick, entitled The influence of in-store music on wine selections appeared in the Journal of Applied Psychology and found that people shopping for wine in a store playing German music were more likely to buy German wine. When the store played French music, the purchasing preference shifted to French wine.
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