Request A Customized Workshop For Your Company: https://www.americannegotiationinstitute.com/services/workshops/ In this episode, Ben shares his expertise on the art of simplicity in communication, exploring the reasons why keeping messages simple is challenging, and providing actionable tips for maintaining simplicity in high-stakes conversations. Listeners will also learn about the psychological impact of language fluency and its correlation with trust and receptiveness in negotiation scenarios. You will learn how to simplify complex messages, enhance your communication skills, and utilize the psychology of persuasion to create compelling messages.  Connect with Ben Guttmann Follow Ben Guttmann on LinkedIn: https://www.linkedin.com/in/benguttmann/ Buy the Book - Simply Put: Why Clear Messages Win―and How to Design Them by Ben Guttmann -  https://www.benguttmann.com/simply-put-book Contact ANI Request A Customized Workshop For Your Company: https://www.americannegotiationinstitute.com/services/workshops/ Follow Kwame Christian on LinkedIn: https://www.linkedin.com/in/kwamechristian/ The Ultimate Negotiation Guide: https://www.americannegotiationinstitute.com/guides/ultimate-negotiation-guide/ Click here to buy your copy of How To Have Difficult Conversations About Race!: https://www.amazon.com/Have-Difficult-Conversations-About-Race/dp/1637741308/ref=pd_%5B%E2%80%A6%5Df0bc9774-7975-448b-bde1-094cab455adb&pd_rd_i=1637741308&psc=1 Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!: https://www.amazon.com/Finding-Confidence-Conflict-Negotiate-Anything/dp/0578413736/ref=sr_1_1?crid=2PSW69L6ABTK&keywords=finding+confidence+in+conflict&qid=1667317257&qu=eyJxc2MiOiIwLjQyIiwicXNhIjoiMC4xNCIsInFzcCI6IjAuMjMifQ%3D%3D&sprefix=finding+confidence+in+conflic%2Caps%2C69&sr=8-1