What is a publicist? What is and how does PR help your business? Former publicist and author of How To Be A Media Darling, KJ Blattenbauer is a PR genius. She brings clarity in what you need to do, not only to be ready for PR, but your what your role is when you hire a publicist. It's a publicist's job to land you interviews on podcasts, on TV, online, but it's your job to show up, bring your expertise and have something the audience is going to benefit from.

We are breaking down how you not only need to have a brand, but know your brand, know your audience and know what your end goal is. We're chatting about PR best practices, why hiring a publicist is to your advantage, and how publicists save you a ton of time and energy.