In this new episode of The Marketing Companion, Tom Webster and I cover some of the highlights of the 2017 Content Marketing World. It was the first conference Tom and I attended together for some time so it was a good opportunity to compare notes on the content marketing spectacular. We discuss:

• Why Tom faced a nearly empty room for his politics-related talk
• Why Mark thinks "loyalty" is a fading marketing idea
• Content Marketing World hits and misses
• And as a bonus, we announce new plans for Companion Storm 2!

Check it out! 

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Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty and his new podcast available here: fullmontyshow.com.

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