Back in July 1999, seminal British morning show THE BIG BREAKFAST aired a fortnight of interviews, skits, competitions and HYPE for The Phantom Menace and it may have been the best tie-in promotion in Star Wars history! With guest interviews including GEORGE LUCAS, Jake Lloyd, Liam Neeson, Samuel L Jackson, Ahmed Best, Ray Park, and more, there was plenty of spice to mine alongside the irreverent laid back nature of the show. We also hear YOUR favourite TPM marketing tie ins, answer some naughty Patreon questions, and end on a "Star Wars in Their Eyes" game...

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MTFBWY.

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