If you know exactly how all your clients found you, then you know exactly how to market your firm to keep driving more growth. But, a whole lot of firms aren’t tracking the process from need to lead to paying client. Jared chats with Patrick Carver about how collecting the right data on leads eventually converts into more clients and bigger profits. Later, Patrick sticks around for the Rump Roast and a new take on the much-loved antics of the Florida Man—but this time, just a bit north! Jared’s latest quiz asks the question,“What Would Georgia Man Do?” And, The perfect intake form isn’t as elusive as you might think. Jared’s got tips for hitting the Goldilocks zone with each and every potential client to make sure you’re not wasting your time or theirs. Patrick Carver is CEO and owner of Constellation Marketing. ----- We talked with Patrick Carver about, among other things, the great state of Georgia. So, here are some of our favorite Georgia songs! ----- Our opening track is Two Cigarettes by Major Label Interest. Our closing track is Night Whispers by Dr. Delight.