Set in the very heart of Wales, Rhayader was once a stop off for drover's on their way from Aberystwyth to London. Today, it acts as a busy crossroad between east and west , the north and south - but given it's scenic location at one end of the Elan Valley and set in the Cambrian mountains, could this historic market town be the Outdoors Capital of Wales? Caroline Evans visits the town and hears how the community is boldly and proudly rebranding Rhayader as a flourishing and unique place to live, to do business and to visit.