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The origins of the influencer industry

Podcast |: The Indicator from Planet Money
Publisher |: NPR
Media Type |: audio
Podknife tags |: Business,; Economics
Categories Via RSS |: Business
Publication Date |: Apr 24, 2023
Episode Duration |: 00:09:10

This week, we're going deep into the multi-billion dollar influencer industry. Today, a researcher and two generations of influencers take us through the industry's history, from its origins in the blogosphere of the Great Recession to the sponsored content in your social media feeds today.For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org.Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy

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