In the beginning of 2019, my IG page @TheBirdsPapaya had about 150,000 followers. Amazing, to say the least after 6 years on the platform. But in 2019 my way of creating changed, and the page grew rapidly...an additional 600,000 followers to be exact. I stand by the belief that everyone should have an opportunity to grow, so in an effort to disclose some of the biggest learnings and what I believe may have nudged things in the right direction without any gross or fake online behaviour, this podcast episode was born. If you’re not looking to grow a social media page, this may be just a great insight into the world of social media, the cogs of how it works, and the human behaviour in which connects it all. Hope this is an episode that may just change the way you think and create!!