Podknife - The (NY) Times, They Are A Changin' by ADLANDIA

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The (NY) Times, They Are A Changin'

Podcast |: ADLANDIA
Publisher |: iHeartPodcasts
Media Type |: audio
Podknife tags |: Advertising,; Business,; Interview,; Management & Marketing,; Technology
Categories Via RSS |: Business,; Marketing,; Technology
Publication Date |: May 30, 2017
Episode Duration |: 00:34:10

Description
iTunes Summary

Crazy eights! On this episode, L+A jam with Meredith Kopit Levien, CRO of The New York Times, on the fall of advertising and future proofing ad models for consumer experience (bye line items!). Levien dives into T-Brand's role at the top of the funnel, acquisitions and why she loves The Daily! Plus L + A talk what's getting their goat 🐐 on creative ad formats - just say no to pre-roll longer than content. Don't miss an all new #KillBuyDIY.

Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

See omnystudio.com/listener for privacy information.

L+A talk to Meredith Kopit Levien, CRO of The New York Times!

Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

See omnystudio.com/listener for privacy information.

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