Podknife - The Now & Next in Podcasting by ADLANDIA

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The Now & Next in Podcasting

Podcast |: ADLANDIA
Publisher |: iHeartPodcasts
Media Type |: audio
Podknife tags |: Advertising,; Business,; Interview,; Management & Marketing,; Technology
Categories Via RSS |: Business,; Marketing,; Technology
Publication Date |: Oct 06, 2018
Episode Duration |: 00:27:32

Podcasting, we’re still figuring it all out. Nick Quah - founder of podcast newsletter, HotPod - calls in to talk about the current state of the industry. On this episode we're decoupling podcasting from audio, talking about the advertising model (host reads, programmatic and more), discussing formats and why 2014-2018 was an interesting in-between period for the medium. We talk best practices, the biggest signals around acquisitions, and what scale looks like when we move from organic to paid growth. Don't miss why Nick thinks we should think more Headspace, less Netflix about the future of podcasting models and what pods he recommends we all listen to this weekend. Plus, his answers to #KillBuyDIY.

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