Podknife - The North Face's Matt Sharkey on Managing Pro Athletes by Wild West

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The North Face's Matt Sharkey on Managing Pro Athletes

Podcast |: Wild West
Publisher |: San Francisco Chronicle
Media Type |: audio
Podknife tags |: Interview,; Outdoor Sports,; Places & Travel,; Society & Culture,; Sports & Recreation
Categories Via RSS |: Outdoor Sports,; Places & Travel,; Society & Culture,; Sports & Recreation
Publication Date |: Apr 16, 2019
Episode Duration |: 00:35:17

Matt Sharkey is the global sports marketing director for The North Face, which means he helps decide who gets on the company's roster of sponsored athletes, what is expected of them, and how to expand the company brand. Here we talk about Matt's job, how athletes get funding for their expeditions, and what the success of "Free Solo" means for brands like The North Face going forward. Learn more about your ad choices. Visit megaphone.fm/adchoices

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