Here’s the problem most people run into when they create content online: They think they have to have something to say. So many of you aren’t putting out content online because you think you need to have the perfect message, or something “valuable” to share (based on your own arbitrary opinion). And what I’m telling you is, you will get more business if you put out literally anything. If you’re an auto dealer, you could put out a 5 min video every afternoon just recapping what happened in your day. If you’re a real estate agent, you could post updates on what your opinions are about the Super Bowl teams. Get on social media and tell your truth … it’s really that simple.