na.amazon-adsystem.com/widgets/q?_encoding=UTF8&ASIN=0789751542&Format=_SL250_&ID=AsinImage&MarketPlace=US&ServiceVersion=20070822&WS=1&tag=schaemarkesol-20" alt="mobile commerce revolution" width="263" height="406">na.amazon-adsystem.com/e/ir?t=schaemarkesol-20&l=am2&o=1&a=0789751542" alt="" width="1" height="1">

It seems at the end of every year, pundits predict that "this is the year of MOBILE!" And perhaps it is finally true. But as my podcasting partner in crime Tom Webster writes in his new book The Mobile Commerce Revolution: Business Success in a Wireless World (with co-author Tim Hayden), it is mobility, not just "mobile", that is changing the world. na.amazon-adsystem.com/e/ir?t=schaemarkesol-20&l=am2&o=1&a=0789751542" alt="" width="1" height="1">You are not going to want to miss this insightful discussion on the new Marketing Companion podcast about Tom's new book. You also do not want to miss our discussion of the world's worst mobile apps, which caused us to crack up so much we could not even speak! But we do eventually get to the meaty stuff like ...

• The difference between mobile technology and mobility
• Creating an app today is more about sociology and psychology than IT
• How to adjust organizationally to the commerce revolution?
• Why you should not be wedded to technology
• What does a mobile commerce team look like today?
• Why many large companies are failing at mobile commerce
• The importance of removing institutional barriers to create meaningful apps
• How would a small business start creating a meaningful mobile app?
• Personalization versus privacy
• A mobile strategy based on poop. Yes. It's true.

Yes, we cover a lot of ground in just 30 minutes. What's that you say? You can't wait a moment longer? Well let's get to it!

Please support our extraordinary sponsors. Our content is free because of their generosity.

gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Monitor and report on an entire web presence. Create smarter, faster content through gShift’s proprietary data. Report on the engagement and performance of your content marketing investment.

Our podcast is also brought to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Take a look at building an engaged and relevant audience through innovative new game and polling platforms.