Podknife - The Mad Genius of Spirits Marketing Steven Grasse | Bartender at Large ep. 326 by Bartender at Large

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The Mad Genius of Spirits Marketing Steven Grasse | Bartender at Large ep. 326

Podcast |: Bartender at Large
Publisher |: Bartender at Large Network
Media Type |: audio
Podknife tags |: Alcohol,; Cocktails,; Food,; Interview
Categories Via RSS |: Arts,; Food
Publication Date |: Dec 19, 2022
Episode Duration |: 00:29:43

This week we are joined by spirits marketing guru Steven Grasse, Founder and CEO of Tamworth Distilling in New Hampshire to discuss his new book, Brand Mysticism: Cultivate Creativity and Intoxicate Your Audience. For those that don't know, Grasse is the creator of some of the biggest brands in the world, such as Sailor Jerry Rum and Hendrick’s Gin, so tune in as he shares his secrets as to how he is able to build such successful brands.

Diageo Bar Academy:https://www.diageobaracademy.com/en_us/?utm_source=dba-afl-17&utm_medium=social&utm_campaign=Affiliate_Tracker&utm_content=dba-afl-17&affiliate=dba-afl-17

_____________________________________

Join us every Monday as acclaimed bartender, Erick Castro, interviews some of the bar industry's top talents from around the world, including bartenders, distillers & authors. If you love cocktails & spirits then this award-winning podcast is just for you. SUPPORT US ON PATREON: Get early access to episodes, exclusive bonus episodes, special content and more: https://www.patreon.com/BartenderAtLarge

WATCH OUR VIDEOS ON YOUTUBE: https://www.youtube.com/bartenderatlarge

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