Podknife - The Less Is Almost Always More Content Strategy by Duct Tape Marketing

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The Less Is Almost Always More Content Strategy

Podcast |: Duct Tape Marketing
Publisher |: John Jantsch
Media Type |: audio
Podknife tags |: Advice,; Business,; Entrepreneurship,; Interview,; Management & Marketing
Categories Via RSS |: Business,; Entrepreneurship,; Marketing
Publication Date |: Sep 16, 2021
Episode Duration |: 00:21:51

In this episode of the Duct Tape Marketing Podcast, I interview Kate Cooper. Kate is the content strategist at Homeward, a new kind of home finance company. She is a plain language advocate who believes in a less-is-almost-always more approach to content. She started writing for a living in college and joined Homeward in 2020. In the space between, she was a magazine editor, a content consultant for a tech consultancy, and started her own content agency, Language Arts.

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