The kids are in charge
Publisher |
Mark Schaefer
Media Type |
audio
Categories Via RSS |
Business
Careers
Marketing
Publication Date |
Jul 06, 2020
Episode Duration |
00:38:54

Mark and Brooke examine emerging research that may indicate key post-pandemic consumer changes. Among the insights in this episode is the indication that children have taken over the eCommerce function for the family. Other topics include comfort spending, commerce levels, BOPIS, and new digital advertising trends.

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