Rob Ashton is a writer, entrepreneur, and a former research scientist and editor, who’s had a lifelong fascination with how the things we read and write influence what we think and do.

He’s been investigating the brain science of reading and writing for more than six years, giving him a unique insight into why so much of our written communication fails. He says writing is ‘the invisible medium, hidden in plain sight’. And his research reveals that much of the misunderstanding in the world stems from our new reliance on tapping on our keyboards and phones instead of actually talking to each other.

Rob also founded the global learning company skills.com/staff_members/robert-ashton">Emphasis in 1998. With his team, he’s enabled more than 80,000 people to make much more impact with their professional writing. His advice has been sought by everyone from the tech giants of Silicon Valley to the Royal Household at Buckingham Palace.

In this can't-miss conversation, learn about

• What most people get wrong about press releases
• The hidden impact of the words we read
• Why reading is unnatural
• What journalists know about what makes news, why it makes news, and how to use that to get their attention
• Negativity bias in the media--why it is natural
• The symbiotic relationship between PR pros and journalists
• The bridge that always gets hit by trucks 
• Much more!

Get Silent Influence -- Free!

This is a five-part (free) email/audio course I created to help raise awareness of some of the science behind how written words influence our thoughts and decisions. (It’s an actual course, not a sales/marketing funnel.)

PR After Hours listeners can sign up here: robashton.com/influence.

Connect with Rob: https://www.robashton.com/

Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: https://amzn.to/3gOCYLj

Listen to our entire library of episodes and more on the show website: PRAfterHours.com.

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Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.

This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.

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