No list of hot technology trends is complete without a mention of the Internet of Things (IoT). But as we go into a new year, how does this become real to us as marketers? How is IoT going to show up in our daily worklife?

Tom Webster and I thought this would be a fascinating topic for an episode of our podcast but frankly the subject is over our heads! Not that this has stopped us before ... but we decided to try something new and actually get some expert advice on this important topic.

On this new episode, Tom and I interview Dr. Ari Lightman, professor of digital media and marketing at Carnegie Mellon University. I first met Ari through work we have done together for Dell Technologies, and through our meetings over the years at Dell-EMC World we've become friends. Ari is living with the realities of the Internet of Things every day and he provides extraordinary insights in this episode of The Marketing Companion.

We cover amazing topics such as IoT and ...

• personalization
• communications with different market segments
• market research
• defining the stories most important to our customers
• the coming service level that will enable new marketing applications
• the tangled implications for privacy
• the impact on marketing employment levels.

Ari also tells us why he teaches his students that the Internet of Things is the Internet of Threats and how new vulnerabilities occur through everyday maintenance of these nodes -- at work and at home. You won't want to miss this extraordinary episode ...

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Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty and his new podcast available here: fullmontyshow.com.

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