One of my great marketing heroes is Tom Fishburne. Not only is he a brilliant innovator and marketer, he is THE WORLD-FAMOUS MARKETOONIST: 2017-10-26-18.23.06.png" alt="humor in marketing" width="800" height="572"> On the new episode of The Marketing Companion, Tom Webster and I had the great fun and pleasure of interviewing Tom about humor in marketing including ...

• The "slow revelation" that made him realize humor could be a key part of his marketing future
• The connection between "story" and humor in corporate communications
• The process companies go through to add humor to their marketing communications
• Why the best humor starts with pain points
• What happens when you get it wrong
• How you consider humor, cultural references, and the international audience
• Tom discusses his new book Your Ad Ignored Here: Cartoons from 15 Years of Marketing, Business, and Doodling in Meetingsna.amazon-adsystem.com/e/ir?t=schaemarkes09-20&l=am2&o=1&a=0999070312" alt="" width="1" height="1">

And Webster and I challenge each other to a joke-off. I won. You won't want to miss this interesting (and funny!) episode about humor in marketing ... 

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