Rob teaches us about the early origins of drum endorsements that dates all the way back to the early 1900's with drummers being featured in "The Ludwig Drummer" and "Leedy Drum Topics" magazines. We then go through the 50's and 60's where big money started to get involved and Rob shares stories of drummers like Buddy Rich receiving massive cash payments to play various drum brands and Gene Krupa's golden deal that he had with Slingerland. Rob also shares great information about how endorsements work with funding clinics and making it so we can all see the drummers we love at events like the Chicago Drum Show. Find out everything to do with Rob, his books, and the Chicago Drum show at www.rebeats.com Enjoy this episode!