In this episode of Acquisitions Anonymous, Bill and Mills discuss a specialized marketing company for dental firms with a $1.4 million EBITDA. This business distinguishes itself through a focused marketing system designed for dental practices, offering cost-effective solutions for customer acquisition, retention, and upsell, with a notable track record of success within the dental industry. Their strategy encompasses internal marketing, database marketing via U.S. Postal Service, and external marketing, alongside support services like training and consulting.

Bill underscores the importance of recognizing dental practices as businesses in need of specialized marketing to attract and retain patients. He praises the company's dental industry focus, which grants it credibility and effectiveness over generic marketing agencies. The episode also explores the company's growth potential, operational insights, and the strategic importance of staying focused on the dental sector to build value and competitive differentiation.Today's deal comes from Axial.  Axial is a trusted deal-sourcing platform serving professional acquirers in the American lower middle market.Thanks to our sponsors:Check out Girdley's new course, How to find a great business to buy. It's chock-full of insights and is perfect for listeners of AA who are looking to start their own search!-------------CloudBookkeeping offers adaptable solutions to businesses that want to focus on growth with a “client service first” approach. They offer a full suite of accounting services, including sophisticated reporting, QuickBooks software solutions, and full-service payroll options.

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