The more that you know your customers, the better.

That's Marketing 101.

As marketing attribution becomes increasingly more challenging, companies will need new tools to identify and engage prospects.

Getting this type of customer intelligence will allow them to make better and faster marketing, advertising, and sales decisions.

On the Marketing Spark podcast, Clearbit CMO Kevin Tate talks about how companies can use technology to identify their ideal customer profiles (ICPs), how to gain insight into what customers and prospects are thinking and the questions being asked, and how to identify Website visitors who don't provide any contact information.

We also took a look at Clearbit's marketing activities - content marketing and free tools.