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The golden arches in Black America - Publication Date |
- Oct 21, 2022
- Episode Duration |
- 00:19:19
In black America, McDonalds represents something more than ubiquitous fast food.
From the civil rights era onward, McDonalds — in concert with the US federal government — promoted black franchise ownership to advance African American social and economic mobility.
Marcia Chatelain has faithfully compiled these intersecting histories in Franchise: The Golden Arches in Black America — a book that won the 2021 Pulitzer Prize for history.
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