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The Gecko Effect
Podcast |
Planet Money
Publisher |
NPR
Media Type |
audio
Categories Via RSS |
Business
Business News
News & Politics
Publication Date |
Jun 11, 2022
Episode Duration |
00:28:12
Years ago advertising was dominated by cars and beer. Today on the show, how a simple slogan and a talking gecko helped the insurance industry become one of the most dominant forces in advertising. Now, we're all living with the consequences. | Fill out our listener survey here

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