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The Future of Brand Safety & Suitability for Audio

Podcast |: Sounds Profitable: Adtech Applied
Publisher |: Bryan Barletta,; Podnews LLC,; Sounds Profitable
Media Type |: audio
Podknife tags |: Advertising,; Business,; Interview,; Management & Marketing,; Tech News,; Technology
Categories Via RSS |: Business,; Technology
Publication Date |: Aug 24, 2022
Episode Duration |: 00:44:14

In this episode of Sounds Profitable: Adtech Applied, Bryan speaks with Tamara Zubatiy, co-founder and CEO of Barometer. Barometer contextualizes podcasts based on the GARM brand suitability components and the Media Roundtable Values.

Listen to learn about:

Brand safety and suitability
Why it’s important to create block and allow lists for advertisers
How context and nuance play into the brand safety and suitability conversation
The Sounds Profitable Business Leaders Summit
The consolidation of our feeds
Why we need your feedback on this podcast

Here’s our favorite idea from this conversation: GARM marks different levels of risk when it comes to advertising but there’s never an ad partnership that brings zero risk to either party (advertiser or publisher).

Links:

Bryan Barletta
Arielle Nissenblatt
Tamara Zubatiy
Barometer
Sounds Profitable Summit at Podcast Movement
The Download
Sounds Profitable: Narrated Articles
SquadCast
Podsights

Credits:

Hosted by Bryan Barletta & Arielle Nissenblatt
Sounds Profitable Theme written by Tim Cameron

See omnystudio.com/listener for privacy information.

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