Happy Friday our Woman Inc. listeners! Our guest this week is Jess Conroy, Founder and CEO of Carats & Cake, a financial operating system for the events industry. Carats & Cake connect their highly-engaged community with top venues, properties, and industry professionals. Founded in 2013 as a marketing and discovery platform, Carats & Cake has the fastest-growing online and social community in the $100B events industry. They continue to innovate with tools that empower businesses to run more efficiently by seamlessly connecting their marketing foundations with the sales and financing solutions venues and property groups need most. Prior to founding Carats & Cake, Jess worked as an Associate at Burch Creative Capital where she helped manage investments and brand development for the firm’s portfolio. Jess is a graduate of the University of Pennsylvania with degrees in Economics and Spanish and earned her MBA from NYU’s Stern School of Business. Now, let's get over to my conversation with Jess.