Today's video is an interview I had with Jasper Mulder from Adformatie. I share my marketing thesis, drawing parallels between social media and the local newspapers and radio in the 1950s and 60s. I emphasize the importance of leveraging data to create stronger campaigns and mitigate risk. I also share my approach to consumer segmentation, which involves a blend of first-party data from clients and qualitative data from social listening to warn brands about the potential pitfalls of social media marketing, and offers advice on how to use it effectively. I hope you enjoy!