The Evolution Of Market Intelligence Platforms
Publisher |
I Hear Everything
Media Type |
audio
Categories Via RSS |
Business
Careers
Marketing
Publication Date |
Mar 25, 2024
Episode Duration |
00:14:39

Melissa Sargeant, CMO at AlphaSense, delves into marketing functions, company growth, and the evolutions of marketing intelligence. In the past, gathering market intelligence was a manual and time-consuming process that was prone to oversight. However, modern marketing intelligence platforms bring together data from internal and external sources providing a more holistic view of the market and enabling better and faster business decisions. Today, Melissa discusses the evolution of market intelligence platforms. Show Notes

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Melissa Sargeant, CMO at AlphaSense, discusses the evolution of market intelligence platforms.

Melissa Sargeant, CMO at AlphaSense, delves into marketing functions, company growth, and the evolutions of marketing intelligence. In the past, gathering market intelligence was a manual and time-consuming process that was prone to oversight. However, modern marketing intelligence platforms bring together data from internal and external sources providing a more holistic view of the market and enabling better and faster business decisions. Today, Melissa discusses the evolution of market intelligence platforms. Show Notes

Connect With: 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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