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Submit ReviewThe rise of influencer marketing has sparked debate around how to measure the impact of these campaigns and the new rules of engagement — and how those differ from traditional media. Cathy Planchard, president of Allison + Partners' All Told Division, joins the Echo Chamber to discuss a recent report the agency published, influence.html">Unleashing Influence, that shows that marketers aren't fully optimizing the potential of influencer marketing. During the conversation, we also reference an Influencer Marketing salon that Allison + Partners hosted with the Holmes Report earlier this year at the Innovation Summit — North America.
The rise of influencer marketing has sparked debate around how to measure the impact of these campaigns and the new rules of engagement — and how those differ from traditional media. Cathy Planchard, president of Allison + Partners' All Told Division, joins the Echo Chamber to discuss a recent report the agency published, influence.html">Unleashing Influence, that shows that marketers aren't fully optimizing the potential of influencer marketing. During the conversation, we also reference an Influencer Marketing salon that Allison + Partners hosted with the Holmes Report earlier this year at the Innovation Summit — North America.
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