Podknife - The Entrepreneurial Challenges of Running a B2B Saas Startup by Marketing Spark (The B2B SaaS Marketing Podcast)

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The Entrepreneurial Challenges of Running a B2B Saas Startup

Podcast |: Marketing Spark (The B2B SaaS Marketing Podcast)
Publisher |: Mark Evans
Media Type |: audio
Podknife tags |: Business,; Management & Marketing,; SaaS
Categories Via RSS |: Business,; Entrepreneurship,; Marketing
Publication Date |: Sep 07, 2022
Episode Duration |: 00:38:36

What a difference a year makes for B2B Saas entrepreneurs.

In 2021, business was booming, venture capital was flowing, and the focus was customer acquisition and growth.

Today, the economic landscape is bumpy, venture capital has evaporated, and customer retention is paramount.

In this episode of Marketing Spark, Lately.ai CEO Kate Bradley Chernis talks about her professional challenges and how she's navigating the B2B SaaS waters.

She also talks about Lately's struggles to raise venture capital and Lately's bootstrapped approach to marketing.

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