Do you remember the first time you saw a prompt in social media asking about a product you were searching for on some other online platform? How about the first time you received coupons sent from your local grocery that incentivized buying your favorite consumable items? Today’s episode of Stats+Stories focuses on the origin, expansion and future of the data economy with guest Timandra Harkness and guest host Brian Tarran. Harkness writes and presents BBC Radio 4 documentaries including the series FutureProofing and How To Disagree, and Are You A Numbers Person? for BBC World Service. She formed the UK’s first comedy science double-act with neuroscientist Dr. Helen Pilcher, and has performed scientific and mathematical comedy from Adelaide (Australia) to Pittsburgh PA with partners including Stand Up Mathematician Matt Parker and Socrates the rat.