Please login or sign up to post and edit reviews.
The Complexity Of Transforming Iconic Brands
Publisher |
PRovoke Media
Media Type |
audio
Categories Via RSS |
Business
Business News
Marketing
News
Publication Date |
Mar 15, 2021
Episode Duration |
00:26:13

General Mills’ chief communications officer Jano Cabrera is charged with bringing the 154-year-old food company and its classic brands — from Gold Medal Flour and Betty Crocker desserts to Wheaties and Green Giant — in line with 21st century tastes and expectations. Cabrera joins Diana Marszalek on the PRovoke podcast to discuss his multi-fold approach, spanning marketing, CSR and new product creation.

This episode currently has no reviews.

Submit Review
This episode could use a review!

This episode could use a review! Have anything to say about it? Share your thoughts using the button below.

Submit Review