Ari Weinzweig is the cofounder of Zingerman’s Community of Businesses, which includes Zingerman’s Deli and more than a dozen other food-based businesses in Ann Arbor, Michigan. He has also published a series of books detailing his unique philosophies on leadership and transformation, titled A Lapsed Anarchist’s Approach. With Sounds True, Ari is a featured presenter in the Inner MBA program. In this episode, Tami Simon speaks with Ari about his decision to forgo the franchise model and run his businesses from the heart—not unlike making art or writing poetry. They discuss the “visioning” process that Zingerman’s uses to grow in positive ways while staying true to their organizational roots. Ari also shares his personal recipe for transforming the beliefs that drive our behavior, both in business and in life.