There’s the expected tracks at Cannes and then there’s another track - where collaboration over competition is the spirit, where experimentation is the currency, and where the ones doing the work challenge convention by leveraging unique partners and new ways of thinking. They are meeting after-hours and seeking out new faces and ideas regardless of title or public accolade. It’s a movement that’s uncovering unlikely pairings and new players while quietly, but surely, creating a new way of working for our industry. Alexa and Laura chat with Giant Spoon's participants (hi David, Josh, Janina!) in HP’s #MoreLikeMe program and get candid with Lindsey Slaby, founder of Sunday Dinner, about the change happening at Cannes.

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