Launching often looks like a celebration based on the Instagram hype, the "doors open!" countdown timer, and the various posts promoting audience buy-in. But a launch is not about opening doors—it's about the lead-up. In this episode, I explain the big shift that will set you up for launch success.In this episode, we chat about:- The importance of a repeatable sales process for successful launching- Why launching is an educational journey for your audience, packed full of value, regardless of whether they buy or not- The benefit of launching before you create it and pivoting to the needs of your audience- Why launching is a rinse & repeat process- Capitalising on invaluable non-buyer feedback to cultivate your next successful launchSHOW LINKS:- Want to join my free masterclass, save your seat: https://stephtaylor.co/masterclass- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch?- Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...